Gunsmoke (1955)

S4E26 The Coward

A spineless gambler, unwilling to pay for a hitman, seeks revenge on Matt for a past humiliation. He begins to spread rumors throughout Dodge, claiming that anyone who takes Matt down would earn tremendous fame and respect. With whispers of glory swirling in the air, he hopes to stir up enough interest to see Matt's downfall, while hiding behind the scenes and avoiding any personal risk.