The Food That Built America S05E07 - Champions of Breakfast

Episode Overview

Will Kellogg has established his reign in the cereal market after triumphing over Post. However, his dominance faces a formidable challenge from a rising executive at a flour mill. This sparks a fierce rivalry that stretches for decades, as Kellogg's and General Mills engage in a relentless struggle for supremacy in the breakfast food arena.

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