Nathan for You
Overview
Nathan Fielder, a quirky blend of business guru and comedian, lends his unconventional expertise to struggling small businesses in surprising ways. He employs outrageous marketing strategies that push boundaries, such as boosting an off-the-strip souvenir shop's appeal through a Johnny Depp impersonator or introducing a rebate scheme that requires mountain climbing. His infamous creation, "Dumb Starbucks," exemplifies his bold creativity. As Nathan navigates these ventures, his genuine desire to help often leads to unpredictable and humorous situations, transforming the lives of those he works with in ways they never anticipated.
Episodes
-
1
Yogurt Shop / Pizzeria
In this series, comedian Nathan Fielder provides marketing insights to small businesses, starting with an unusual flavor campaign for a frozen yogurt ...
-
2
Santa / Petting Zoo
Nathan comes to the aid of a department-store Santa who is hiding a troubling secret while also crafting a marketing strategy for a petting zoo. Meanw...
-
3
Clothing Store / Restaurant
Title: Boutique / Eatery Plot: Nathan devises a plan to boost the profile of a boutique by encouraging "charming" shoppers to steal from it. Meanwh...
-
4
Gas Station / Caricature Artist
Title: Fuel Stop / Portrait Prodigy Plot: Nathan steps in to support a struggling gas station by creating an unbeatable rebate offer. At the same tim...
-
5
Haunted House / The Hunk
Nathan lends a hand to a haunted house by ramping up its fright factor. Meanwhile, he tries to tackle his discomfort with women by juggling multiple d...
-
6
Funeral Home / Burger Joint / Skydiving
Nathan lends a hand to a funeral home that's facing challenges. Meanwhile, a burger restaurant must uphold its bold assertion of having the best burge...
-
7
The Claw of Shame
Title: The Claw of Shame Plot: In this thrilling episode, Nathan attempts a bold getaway, confronting a terrifying ordeal that could be far more deva...
-
8
Private Investigator / Taxi Company
Nathan decides to challenge a private investigator by letting them surveil him for a full day. Meanwhile, a taxi company rolls out a new feature aimed...
-
1
Mechanic / Realtor
Title: Mechanic / Realtor Plot: Nathan persuades a mechanic to validate his quotes using a lie detector test, while he gives Sue Stanford a new ident...
-
2
Souvenir Shop / E.L.A.I.F.F.
Nathan organizes a phony film shoot to increase sales at a Hollywood souvenir store, but things take a turn when he realizes he might be involved in f...
-
3
Pet Store / Maid Service
Nathan decides to run a provocative advertisement in a pet cemetery and seeks feedback from a focus group to refine his approach.
-
4
Liquor Store / Exterminator / Car Wash
Title: Spirits, Pests, and Shine Plot: Nathan assists a liquor store in catering to underage patrons, bending the rules for profit. Meanwhile, an ext...
-
5
Dumb Starbucks
Nathan cleverly leverages parody law to launch a coffee shop that closely resembles Starbucks in both its branding and aesthetics.
-
6
Dating Website / Party Planner
Nathan develops a groundbreaking method to ensure women's safety during first dates, introduces an innovative weight-loss initiative, and assists a pa...
-
7
Taxi Service / Hot Dog Stand
Nathan devises a plan to generate buzz for a struggling taxi service while also introducing a bold line-cutting strategy at a popular hot dog vendor.
-
8
Toy Company / Movie Theatre
Title: Toy Company / Movie Theatre Plot: Nathan launches a lackluster toy aimed at kids while creating a scheme to embarrass those who share their sn...
-
1
Electronics Store
Title: Tech Showdown Plot: Nathan finds himself at odds with a powerful corporation as he steps in to support a failing electronics shop. Determined ...
-
2
Horseback Riding / Man Zone
Title: Horseback Riding / Man Space Plot: Nathan devises a solution for a ranch to support heavier riders comfortably. Meanwhile, a women's boutique ...
-
3
The Movement
Title: The Movement Plot: Nathan comes up with a novel exercise trend called "The Movement," which he cleverly uses to offer complimentary labor to...
-
4
Sporting Goods Store / Antique Shop
Nathan lends a hand to a failing sporting goods store by bringing in talented young athletes to promote the brand. Meanwhile, he boosts an antique sho...
-
5
Smokers Allowed
Nathan realizes that he can permit smoking in his bar by framing it as a "play" for an audience of two. He decides to take this idea further and organ...
-
6
Hotel / Travel Agent
A hotel caters specifically to parents looking to rekindle their romantic lives, while a travel agent focuses on the needs of an older clientele. Mean...
-
7
Nail Salon / Fun
An initiative to safeguard women's nail polish from chipping takes an unexpected turn, forcing Nathan to confront his most significant character flaw.
-
8
The Hero
Nathan adopts a different persona to transform someone into a figure of humanitarian greatness.
-
1
The Richards Tip
Title: The Richards Generosity Plot: Nathan concocts an intricate scheme to create the illusion that comedian Michael Richards generously left a $10,...
-
2
Chili Shop / Massage Parlor
Nathan comes up with a clever way to discreetly sell chili while also establishing a charity aimed at helping a massage parlor enhance its services an...
-
3
Andy vs. Uber
Title: Nathan's Taxi Takeover Plot: Nathan reconnects with a former client and rallies a group of unhappy taxi drivers to devise a strategy aimed at ...
-
4
The Anecdote
Nathan hones his storytelling skills.
-
5
Shipping Logistics Company
Nathan shows an international exporter how to send smoke alarms without incurring taxes.
-
6
Computer Repair / Psychic
Nathan steps in to assist a computer repair shop in building their reputation within the community. Meanwhile, for a psychic, marketing takes on a mor...
-
7
Finding Frances
Nathan sets out to assist a Bill Gates lookalike in reconnecting with his estranged sweetheart.
