The Profit

Overview
Marcus Lemonis, CEO of Camping World, dedicates his time beyond the boardroom to rescue struggling businesses in need of financial support. Over a decade, he has successfully revitalized more than 100 companies, and now he brings his expertise to CNBC. Uniquely, Lemonis invests his own money, offering lifelines that include cash for equity and a share of future profits. Throughout each episode, he dives deep into the operations, taking bold actions—whether it’s dismissing executives or rolling up his sleeves—to ensure these enterprises thrive while also securing his own financial gain.
Episodes
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1

Car Cash
Title: Cash on Wheels Plot: Marcus steps in to assist two warring siblings who are in the market for pre-owned vehicles purchased with cash. As the...
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2

Maarse Florist
Once a bustling business, Maarse Florists struggled to stay afloat following the passing of its founder.
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3

Planet Popcorn
Even with millions in sales under its belt, Planet Popcorn is still struggling to turn a profit.
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4

Eco-Me
Despite Eco-Me's commendable products, their reputation suffers due to poor business practices and mounting debt.
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5

LA Dogworks
LA Dogworks is a cutting-edge facility dedicated to dog care, but its management is marked by instability and unpredictability.
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6

Mr. Green Tea
Title: Mr. Green Tea Plot: Marcus Lemonis steps in to assist Mr. Green Tea, a family-owned ice cream business facing challenges. With his expertise...
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1

Athans Motors
Title: Athans Motors Plot: After investing all his savings, Pete Athans embarked on creating a luxury used car dealership. Determined to make his m...
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2

A. Stein Meat Products
Marcus pays a visit to A. Stein Meat Products, a family-run establishment in Brooklyn that's been in operation for two generations.
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3

Michael Sena's Pro-Fit
Michael and Tina Sena assist their clients in losing weight, yet they struggle to achieve a sustainable profit.
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4

WorldWide Trailer Sales, Inc.
In Tampa, Florida, a food concession trailer business is facing dire straits due to the destructive partnership between its two owners. Their toxic re...
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5

Skullduggery
Title: Skullduggery Plot: Two siblings struggle to make their toy, craft kit, and fossil replica business successful. Despite their dedication and pa...
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6

Sweet Pete's
Title: Sweet Pete's Plot: Sweet Pete’s, renowned for its delightful confections, is struggling to stay afloat. Despite their top-notch treats, the...
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7

Amazing Grapes
Although the owners have a deep love for wine, Amazing Grapes has yet to turn a profit.
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8

Key Lime
Title: Key Lime Plot: The Key West Key Lime Pie Company has garnered numerous accolades and raked in millions, yet their financial records show no ac...
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9

Courage.b
A family-run clothing retailer is given some help.
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10

Artistic Stitch
A business in Queens is about to close down for good.
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11

Swanson's Fish Market
A family-run business that had tragically gone up in flames a few years back.
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12

Unique Salon & Spa
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13

West End Coffee Company
Title: West End Coffee Company Plot: Marcus steps in to mend the growing tension between the co-founders of a beloved coffee shop in Greenville, S.C....
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14

Coopersburg Sports
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15

Schuler's Bar-B-Que
A barbecue restaurant in South Carolina is thriving, but the staff struggles to meet the high demand from the eager customers waiting in line outside.
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16

ASL Sign Sales & Service
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17

My Big Fat Greek Gyro
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18

A Progress Report
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1

SJC Drums
This episode doesn't have a summary yet.
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2

After the Deal
Marcus makes his way back to Coopersburg Sports, Key Lime Pie Co., Artistic Stitch, and Unique Salon & Spa to share the news about which collaboration...
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3

Tonnie's Minis
Title: Tonnie's Treats Plot: Marcus steps in to assist the proprietor of a struggling cupcake boutique in New York, determined to save both the bus...
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4

Standard Burger
Marcus finds himself in the middle of a dispute among four feuding owners of a struggling burger restaurant on Staten Island, which is losing money fa...
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5

FuelFood
Marcus works to manage the volatile CEO of a Florida-based health food delivery company, which has fallen into a troubling corporate culture.
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6

Grafton Furniture
A father’s unwillingness to adapt is jeopardizing his family’s furniture shop in Miami and straining his bond with his son.
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7

Precise Graphix
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8

The Lano Company
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9

A Progress Report
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10

Bentley's Corner Barkery
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11

Blues Jean Bar
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12

Kensington Garden Rooms
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13

Da Lobsta
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14

Showdown at Standard Burger
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15

Wick'ed
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16

Kota Longboards
A skateboard company based in Denver is struggling with a significant turnover of employees and an inadequate range of products.
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17

Vision Quest
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18

Inkkas Shoes
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19

240 Sweets
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20

Farmgirl Flowers
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21

Mr. Green Tea 2
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22

Progress Report 4
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1

Farrell's Ice Cream Parlour Restaurants
Title: Farrell's Ice Cream Parlour Restaurants Plot: As the fourth season kicks off, a popular restaurant franchise makes a comeback, but the outcome...
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2

Dilascia
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3

The Soup Market
After the unexpected death of one of its co-owners, a soup restaurant chain in Milwaukee finds itself in urgent need of expert assistance.
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4

Flex Watches
A watch company focused on charity faces challenges due to a hurried approach, unclear branding, and unresolved emotional issues.
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5

Honest Foods
A catering business in Chicago finds itself in trouble as sales plummet, leaving the owner overwhelmed and taking out his frustrations on the staff. T...
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6

Murchison-Hume
The proprietor of a cleaning product brand jeopardizes her business by relying on an elitist marketing strategy, setting steep prices, and refusing to...
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7

Pacific Hospitality
A furniture company in Los Angeles faces challenges with outdated stock and issues related to quality management.
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8

Tea2Go
A father and son struggling with a fractured bond are steering their tea shop franchise into risky waters. If Marcus can't find a way to keep their pe...
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9

Bowery Kitchen Supplies
Title: Bowery Kitchen Supplies Plot: A cherished kitchen supply shop in Manhattan is on the brink of closing its doors due to the fallout from its ...
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10

Los Gemelos
A Mexican-American entrepreneur's tortilla business is struggling to survive against larger rivals. To turn things around, Marcus joins forces with Ge...
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11

Susana Monaco
Title: Susana Monaco Plot: Marcus comes to the aid of a struggling fashion designer in New York City, Susana Monaco. Overwhelmed by the influence o...
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12

Swim by Chuck Handy
Title: Swim by Chuck Handy Plot: A family-owned swimwear brand faces challenges reaching its audience as a result of ineffective management, stale ...
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13

Windward Boardshop
Title: Windward Boardshop Plot: After a rapid expansion attempt, a snowboard shop in Chicago faces significant challenges as the owners struggle with...
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14

Ashtae Products
Title: Ashtae Products Plot: Marcus steps in to support a struggling family-run hair care business on the verge of collapse, primarily due to the fat...
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15

Overtone Acoustics
Title: Silent Harmony Plot: Marcus lends his expertise to a soundproofing firm founded by two lifelong friends who are struggling financially. With t...
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16

Bodhi Leaf Coffee Traders
Marcus steps in to assist a California entrepreneur who dove headfirst into the coffee industry without any experience and quickly found himself overw...
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17

Hip Pops
Marcus lends a hand to a gelato popsicle brand whose owner rushed into launching a franchise and is now struggling with dwindling motivation.
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18

Zoe's Chocolate Co.
Title: Zoe's Chocolate Co. Plot: Three siblings launch a family-run chocolate store to honor their father, a skilled chocolatier. As challenges mount...
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20

Marijuana Millions
Marcus Lemonis journeys across California, exploring the impact of an upcoming law that will permit all adults to purchase cannabis legally. He meets ...
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1
Biggest Wins and Most Heartbreaking Losses
Marcus Lemonis reflects on the deals that turned out to be highly profitable and those that ended up costing him a fortune.
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2
Tumbleweed Tiny Homes
Marcus steps in to assist a Colorado-based tiny home manufacturer grappling with significant challenges. The company is struggling with a leadership v...
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3
Detroit Denim
Title: Detroit Denim Plot: In a Detroit denim company, the trio of owners each harbors distinct ambitions and quirks. One owner dismisses any suggest...
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5
Mr. Cory's Cookies
Marcus steps in to assist a cookie business run by a young 13-year-old entrepreneur and his mother, who are grappling with significant challenges as t...
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6
Rayjus
In tonight's episode of The Profit, Marcus Lemonis heads to Morris, Illinois, where he aims to strike a deal with Rayjus, a sports apparel brand focus...
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7
JD Custom Designs
In Orange County, California, Marcus Lemonis is eager to strike a deal with JD Custom Designs, a business known for its innovative retail displays. Ho...
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8
Faded Royalty
Title: Diminished Elegance Plot: Marcus steps in to assist a chaotic fashion designer in New York City who is grappling with overdue debts and a la...
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9
Southern Culture
Title: Southern Heritage Plot: The proprietor of a Southern food packaging company finds herself overwhelmed by her ambitious expansion plans, leadin...
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10
Fighting for Farrell's
Marcus makes his way back to Farrell's, the establishment he played a key role in revitalizing back in 2017, only to discover that the partners and ma...
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11
Tankfarm & Co.
On the California coast, the men’s clothing business run by brothers Mike and John is on the verge of collapse. After experiencing early success sup...
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12
The Casery
A trendy startup in Los Angeles is making waves with its stylish cell phone cases, but beneath the impressive sales figures, problems are beginning to...
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13
Ellison Eyewear
Title: Ellison Eyewear Plot: In Chicago, a promising startup captivates the market with its luxurious sunglasses. However, beneath the glamorous ex...
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14
Diaper Dude
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15
Simply Slices
In a quaint, family-owned pizza chain, the dedicated father is unintentionally stifling the business's growth. Despite his ambition to expand his driv...
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16
Hangout Lighting
A lighting company in Chicago stands out with its creative designs and customizable features, but the owner's poor leadership is leading to a drop in ...
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17
Montiel
A women’s athleisure brand initially thrived by cultivating a strong online presence, but the owner’s traditional style is beginning to fade in ap...
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18
Baby Bump
A dedicated husband and wife are putting in endless effort to maintain their maternity and children's retail shops. However, after a decade of operati...
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1

NYC Bagel Deli
Title: NYC Bagel Deli Plot: In Chicago, a talented bagel artisan gains a loyal customer base, but his ambitions to broaden his horizons seem to stall...
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2

Queork
The proprietor of a series of cork-themed retail shops finds herself in serious financial trouble due to her careless management. Ignoring her staff's...
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3

Santa's Toys
Marcus heads to Santa Claus, Indiana, to rescue Santa's Toys. The dedicated owners, Mark and Heidi, find themselves in trouble as their tough business...
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4
Ben’s Garden
Marcus Lemonis puts his money into failing companies, working tirelessly to turn them around and help them succeed.
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5
After the Casery
Charlotte and Skyler, two ex-employees from The Casery, are eager to launch their own cell phone case brand. To help Charlotte address her self-doubt ...
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6
Jackie's Cookie Connection
Rachel's small cookie shop skyrockets into a large-scale wholesale operation, but the rapid expansion leaves her vulnerable to furious creditors. As t...
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7
Lyle's BBQ
Greg and Jennifer Lyles are determined to maintain the charm of their small, local BBQ restaurant in Kentucky, but their son, Chandler, has aspiration...
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8
Snowdays
The proprietor of a shaved-cream shop with an Asian twist has rushed to grow his business before fully refining his idea, leading to imminent financia...
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9
Feat Socks NYC
Title: Feat Socks NYC Plot: Two bold social media stars launch a lucrative sock brand, quickly reaching a million-dollar valuation. However, they f...
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10
Smithfly Designs
The proprietor of a fly-fishing boat and clothing business creates an innovative floating tent. However, his overly defensive attitude hinders him fro...
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11
Handi Products
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1
Dante's
In a New Jersey Italian eatery facing tough times, Marcus Lemonis steps in to mentor the owner, Dante, on effective management techniques.
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2
CocoTaps
"Coco Vinny" aims to share his passion for coconut drinks with a nationwide audience by launching a line of coconut beverages.
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3
Skinny Latina
Ana Quincoces, a well-known figure in Miami, is brimming with charisma, yet her growing sauce and marinade venture hasn't gained the momentum she hope...
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4
Polar Bear Coolers
Title: Polar Bear Coolers Plot: Sales at Polar Bear Coolers have taken a nosedive in recent years, largely due to a faulty inventory system and an ow...
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5
Macaron Queen
A mother and daughter duo grappling with health challenges and lingering family tensions seek Marcus's assistance to confront their difficulties. They...
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6
Hatbox & Ramp
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7
Las Vegas Mini Gran Prix
Title: Las Vegas Mini Gran Prix Plot: Marcus Lemonis steps in to assist the proprietor of a mini racetrack in moving forward from previous setbacks. ...
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8
Rise of an American Floodtown
Title: Emergence of a Resilient Floodtown Plot: Marcus Lemonis visits a small town in Mississippi, where he discovers the profound economic impact ...
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9
B Sweet
Marcus is tasked with assisting an incredibly kind and thriving entrepreneur who runs a popular dessert shop in Los Angeles. Her ambitious ideas are r...
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10
Cover Your Hide
Title: Conceal Your Flare Plot: A determined woman embarks on a quest to launch her own handbag collection, achieving high-quality craftsmanship but ...
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11
Ideal Cheese Shop - Shredded Perspective
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12
Campervans - A Crash Course In Van Life
A van conversion company in Los Angeles is thrilled to introduce more individuals to the joys of outdoor living.
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1
Mo Honey, Mo Problems
Marcus encounters his toughest test yet as he travels to a family-run business in Utah that boasts a trendy product but is suffocating under a mountai...
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2
Any Way You Slice It
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3
Checks and Balances
Title: Balancing Act Plot: Determined to preserve their father's legacy, a brother and sister fight to keep their furniture business afloat. As they ...
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4
Sweet Dreams Are Made of This
Title: Sweet Dreams Are Made of This Plot: In Salt Lake City, a small sweet potato pie venture has blossomed into a beloved staple within the commu...
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5
Who's the Boss
Title: Who's the Boss Plot: A local distillery seeks Marcus' expertise to grow beyond its small-town roots. As a family-run business, they must confr...
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6
A New Leash on Life
Title: A Fresh Start for Furry Friends Plot: An entrepreneur with a deep passion for animals presents Marcus with a unique task. Although her product...
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7
Claws and Effect
Marcus is thrilled about the potential of a Brooklyn crab restaurant launched by two lifelong friends. On the surface, it appears poised to become the...
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8
Raise the Roof
A home construction company aiming to transform the housing market is finding it challenging to keep up with the high demand for their cutting-edge ho...